In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. Wharton marketing professor Jonah Berger has spent the last decade answering these questions. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? People don’t listen to advertisements, they listen to their peers.
What makes things popular? If you said advertising, think again. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” -Daniel Gilbert, author of the bestseller Stumbling on Happiness He currently works as a writer on the sitcom Freelancers.The New York Times bestseller that explains why certain products and ideas become popular. His work has received two Webby Awards, and appeared on Conan. He has written viral ads for companies like Squatty Potty, Chatbooks, and Lumē, and sketches for the comedy show Studio C. He currently tours the country *ĭavid Vance's videos have garnered over 1 billion views. Kellen was named one of TBS's Top Ten Comics to Watch in 2017. In 2018 he was selected to perform on the “New Faces” showcase at the Just For Laughs Comedy Festival in Montreal, Quebec. He has garnered over 50 million views with his clips on Dry Bar Comedy. Plus, Kellen name drops the Today Show many times, and Dave has great news about Baby Erskine has appeared on Conan, Comedy Central, Jimmy Kimmel Live!, NBC's America's Got Talent, and the Amazon Original Series Inside Jokes. In Contagious, Jonah Berger gives great tips for improving word-of-mouth. If you have some kind of product you want to spread to the world, check out this podcast, unless your product is Nazis.
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